Regional Retail Group
- Load time
- 6.1s → 1.4s
- Lighthouse
- 38 → 96
- Editor-built pages
- 0 → 40+
Problem
A WordPress + WooCommerce storefront was loading in 6+ seconds on mobile, and every marketing campaign landing page needed a developer to build from scratch.
Approach
Decoupled the storefront behind a Next.js frontend using WPGraphQL for content and product data, with ISR for catalog pages and a reusable landing-page block system editors could assemble themselves.